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ETF comparison

DGRW vs NOBL

Both Dividend.

WisdomTree U.S. Quality Dividend Growth Fund · ProShares S&P 500 Dividend Aristocrats ETF

Holdings overlap

Weighted by ISIN/CUSIP
16.3 %

23 positions appear in both funds. Buying equal dollars of DGRW and NOBL would leave roughly 16.3% of each dollar exposed to the same underlying securities.

DGRW unmatched 83.6% Shared 16.3% NOBL unmatched 83.5%

Unmatched is the part of a fund's weight the other fund doesn't match: names only it holds, plus any extra weight it puts in names both funds hold.

In DGRW only
174 positions
Shared
23 positions
In NOBL only
46 positions

Side by side

DGRW

WisdomTree U.S. Quality Dividend Growth Fund

WisdomTree · Dividend

79 composite / 100
Expense ratio
0.28%
Net assets
$16.93B
TTM yield
1.25%
Top-10 conc.
36.1%
NOBL

ProShares S&P 500 Dividend Aristocrats ETF

ProShares · Dividend

80 composite / 100
Expense ratio
0.35%
Net assets
$11.90B
TTM yield
1.93%
Top-10 conc.
16.7%

Sub-score comparison

72
Cost
65
78
Tax efficiency
77
100
Liquidity
100
63
Concentration
90
—
Tracking quality
—
DGRW sub-score NOBL

Tracking quality isn't part of the composite — see what we don't score for why.

Cost difference

DGRW is 7 bps cheaper than NOBL. On a $100,000 position that's about $70/yr more in fees for NOBL.

Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open the cost calculator pre-filled with DGRW vs NOBL.

Top shared holdings

23 shared in total
# Holding In DGRW In NOBL Overlap
1 INTERNATIONAL BUSINESS MACHINES CORP 1.59% 1.60% 1.59%
2 COCA-COLA COMPANY (THE) 2.88% 1.52% 1.52%
3 JOHNSON & JOHNSON 2.34% 1.47% 1.47%
4 ABBVIE INC 2.07% 1.43% 1.43%
5 MCDONALD'S CORP 1.57% 1.41% 1.41%
6 CHEVRON CORP 1.37% 1.51% 1.37%
7 PROCTER & GAMBLE COMPANY (THE) 1.40% 1.37% 1.37%
8 CATERPILLAR INC 1.80% 1.26% 1.26%
9 WALMART INC 0.93% 1.35% 0.93%
10 AUTOMATIC DATA PROCESSING INC 0.71% 1.66% 0.71%
11 ILLINOIS TOOL WORKS INC 0.63% 1.42% 0.63%
12 SHERWIN-WILLIAMS COMPANY (THE) 0.54% 1.49% 0.54%

Only in DGRW

174 total
  • NVIDIA CORP 7.94%
  • MICROSOFT CORP 5.74%
  • APPLE INC 3.86%
  • META PLATFORMS INC 2.97%
  • UNITEDHEALTH GROUP INC 2.92%
  • HOME DEPOT INC (THE) 2.81%
  • BROADCOM INC 2.34%
  • ORACLE CORP 2.34%
  • ALPHABET INC 2.31%
  • ALPHABET INC 2.31%

Only in NOBL

46 total
  • Roper Technologies, Inc. 1.78%
  • Becton Dickinson & Co. 1.73%
  • Target Corp. 1.64%
  • Albemarle Corp. 1.62%
  • Genuine Parts Co. 1.59%
  • JM Smucker Co. (The) 1.57%
  • Medtronic plc 1.56%
  • Brown & Brown, Inc. 1.56%
  • Nordson Corp. 1.56%
  • Abbott Laboratories 1.55%

Percentages are holdings overlap with the named fund.

Open DGRW or NOBL at a brokerage

Both funds trade commission-free at major US brokerages.

Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodology and funding disclosure.

Holdings overlap is the sum of min(weight_a, weight_b) over positions matched on ISIN (CUSIP fallback). Methodology: see /methodology/.

Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.