ETF comparison
ITOT vs NOBL
US Total Market vs Dividend.
iShares Core S&P Total U.S. Stock Market ETF · ProShares S&P 500 Dividend Aristocrats ETF
Holdings overlap
68 positions appear in both funds. Buying equal dollars of ITOT and NOBL would leave roughly 8.9% of each dollar exposed to the same underlying securities.
Unmatched is the part of a fund's weight the other fund doesn't match: names only it holds, plus any extra weight it puts in names both funds hold.
Side by side
Sub-score comparison
Tracking quality isn't part of the composite — see what we don't score for why.
Cost difference
ITOT is 32 bps cheaper than NOBL. On a $100,000 position that's about $320/yr more in fees for NOBL.
Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open the cost calculator pre-filled with ITOT vs NOBL.
Top shared holdings
68 shared in total| # | Holding | In ITOT | In NOBL | Overlap |
|---|---|---|---|---|
| 1 | Johnson & Johnson | 0.84% | 1.47% | 0.84% |
| 2 | Walmart, Inc. | 0.68% | 1.35% | 0.68% |
| 3 | Caterpillar, Inc. | 0.67% | 1.26% | 0.67% |
| 4 | AbbVie, Inc. | 0.61% | 1.43% | 0.61% |
| 5 | Procter & Gamble Co. (The) | 0.47% | 1.37% | 0.47% |
| 6 | Coca-Cola Co. (The) | 0.43% | 1.52% | 0.43% |
| 7 | Chevron Corp. | 0.42% | 1.51% | 0.42% |
| 8 | International Business Machines Corp. | 0.36% | 1.60% | 0.36% |
| 9 | Linde plc | 0.33% | 1.36% | 0.33% |
| 10 | McDonald's Corp. | 0.26% | 1.41% | 0.26% |
| 11 | PepsiCo, Inc. | 0.25% | 1.46% | 0.25% |
| 12 | NextEra Energy, Inc. | 0.25% | 1.30% | 0.25% |
Only in ITOT
2,430 total- NVIDIA Corp. 6.63%
- Apple, Inc. 5.81%
- Microsoft Corp. 3.79%
- Amazon.com, Inc. 3.19%
- Alphabet, Inc. 2.86%
- Broadcom, Inc. 2.45%
- Alphabet, Inc. 2.29%
- Micron Technology, Inc. 1.78%
- Meta Platforms, Inc. 1.69%
- Tesla, Inc. 1.62%
Only in NOBL
1 total- ExxonMobil Holdings Corp. 1.47%
Related comparisons
More comparisons with ITOT
- ITOT vs RPV · Invesco S&P 500 Pure Value ETF 8.1%
- ITOT vs HDV · iShares Core High Dividend ETF 7.9%
- ITOT vs DFAS · DFA U.S. Small Cap Portfolio-ETF Class Shares 7.8%
- ITOT vs SCHM · Schwab U.S. Mid-Cap ETF 7.6%
- ITOT vs IWP · iShares Russell Mid-Cap Growth ETF 7.5%
- ITOT vs SMLF · iShares U.S. Small-Cap Equity Factor ETF 7.3%
More comparisons with NOBL
- NOBL vs DON · WisdomTree U.S. MidCap Dividend Fund 7.1%
- NOBL vs RDVY · First Trust Rising Dividend Achievers ETF 6.4%
- NOBL vs QQQ · Invesco QQQ Trust 4.3%
- NOBL vs VB · Vanguard Morningstar Small-Cap ETF 2.8%
- NOBL vs IWF · iShares Russell 1000 Growth ETF 2.7%
- NOBL vs VUG · Vanguard Morningstar Growth ETF 1.6%
Percentages are holdings overlap with the named fund.
Open ITOT or NOBL at a brokerage
Both funds trade commission-free at major US brokerages.
Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodology and funding disclosure.
Holdings overlap is the sum of min(weight_a, weight_b) over positions
matched on ISIN (CUSIP fallback). Methodology: see
/methodology/.
Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.