ETF comparison
NOBL vs VIG
Both Dividend.
ProShares S&P 500 Dividend Aristocrats ETF · Vanguard Dividend Appreciation Index Fund ETF Shares
Holdings overlap
52 positions appear in both funds. Buying equal dollars of NOBL and VIG would leave roughly 24.6% of each dollar exposed to the same underlying securities.
Side by side
Sub-score comparison
Tracking quality isn't part of the composite — see what we don't score for why.
Cost difference
VIG is 31 bps cheaper than NOBL. On a $100,000 position that's about $310/yr more in fees for NOBL.
Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open the cost calculator pre-filled with NOBL vs VIG.
Top shared holdings
52 shared in total| # | Holding | In NOBL | In VIG | Overlap |
|---|---|---|---|---|
| 1 | Caterpillar, Inc. | 1.60% | 1.87% | 1.60% |
| 2 | Exxon Mobil Corp. | 1.58% | 2.90% | 1.58% |
| 3 | Johnson & Johnson | 1.58% | 2.49% | 1.58% |
| 4 | Procter & Gamble Co. (The) | 1.59% | 1.54% | 1.54% |
| 5 | AbbVie, Inc. | 1.49% | 1.68% | 1.49% |
| 6 | Walmart, Inc. | 1.49% | 2.60% | 1.49% |
| 7 | Coca-Cola Co. (The) | 1.57% | 1.37% | 1.37% |
| 8 | Linde plc | 1.60% | 1.05% | 1.05% |
| 9 | PepsiCo, Inc. | 1.60% | 0.98% | 0.98% |
| 10 | International Business Machines Corp. | 1.12% | 0.97% | 0.97% |
| 11 | McDonald's Corp. | 1.55% | 0.94% | 0.94% |
| 12 | NextEra Energy, Inc. | 1.55% | 0.92% | 0.92% |
Only in NOBL
18 total- Clorox Co. (The) 1.59%
- Amcor plc 1.58%
- JM Smucker Co. (The) 1.57%
- Chevron Corp. 1.55%
- Kimberly-Clark Corp. 1.54%
- Kenvue, Inc. 1.53%
- Realty Income Corp. 1.50%
- Consolidated Edison, Inc. 1.50%
- Target Corp. 1.49%
- Eversource Energy 1.48%
Only in VIG
280 total- Broadcom Inc 5.18%
- Apple Inc 4.07%
- Microsoft Corp 3.97%
- JPMorgan Chase & Co 3.59%
- Eli Lilly & Co 3.34%
- Visa Inc 2.33%
- Costco Wholesale Corp 2.03%
- Mastercard Inc 1.84%
- Cisco Systems Inc 1.63%
- Bank of America Corp 1.57%
Open NOBL or VIG at a brokerage
Both funds trade commission-free at major US brokerages.
Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodology and funding disclosure.
Holdings overlap is the sum of min(weight_a, weight_b) over positions
matched on ISIN (CUSIP fallback). Methodology: see
/methodology/.
Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.