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ETF comparison

NOBL vs VTI

Dividend vs US Total Market.

ProShares S&P 500 Dividend Aristocrats ETF · Vanguard Morningstar Total Stock Market ETF

Holdings overlap

Weighted by ISIN/CUSIP
8.9 %

67 positions appear in both funds. Buying equal dollars of NOBL and VTI would leave roughly 8.9% of each dollar exposed to the same underlying securities.

NOBL unmatched 90.8% Shared 8.9% VTI unmatched 90.8%

Unmatched is the part of a fund's weight the other fund doesn't match: names only it holds, plus any extra weight it puts in names both funds hold.

In NOBL only
2 positions
Shared
67 positions
In VTI only
3,437 positions

Side by side

NOBL

ProShares S&P 500 Dividend Aristocrats ETF

ProShares · Dividend

80 composite / 100
Expense ratio
0.35%
Net assets
$11.90B
TTM yield
1.93%
Top-10 conc.
16.7%
VTI

Vanguard Morningstar Total Stock Market ETF

Vanguard · US Total Market

92 composite / 100
Expense ratio
0.030%
Net assets
$1.82T
whole fund, 6 share classes
TTM yield
1.07%
Top-10 conc.
32.0%

Sub-score comparison

65
Cost
97
77
Tax efficiency
88
100
Liquidity
100
90
Concentration
69
—
Tracking quality
—
NOBL sub-score VTI

Tracking quality isn't part of the composite — see what we don't score for why.

Cost difference

VTI is 32 bps cheaper than NOBL. On a $100,000 position that's about $320/yr more in fees for NOBL.

Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open the cost calculator pre-filled with NOBL vs VTI.

Top shared holdings

67 shared in total
# Holding In NOBL In VTI Overlap
1 Johnson & Johnson 1.47% 0.84% 0.84%
2 Walmart, Inc. 1.35% 0.69% 0.69%
3 Caterpillar, Inc. 1.26% 0.68% 0.68%
4 AbbVie, Inc. 1.43% 0.61% 0.61%
5 Procter & Gamble Co. (The) 1.37% 0.47% 0.47%
6 Chevron Corp. 1.51% 0.43% 0.43%
7 Coca-Cola Co. (The) 1.52% 0.39% 0.39%
8 International Business Machines Corp. 1.60% 0.37% 0.37%
9 Linde plc 1.36% 0.33% 0.33%
10 McDonald's Corp. 1.41% 0.27% 0.27%
11 PepsiCo, Inc. 1.46% 0.26% 0.26%
12 NextEra Energy, Inc. 1.30% 0.25% 0.25%

Only in NOBL

2 total
  • Amcor plc 1.50%
  • ExxonMobil Holdings Corp. 1.47%

Only in VTI

3,437 total
  • NVIDIA Corp 6.36%
  • Apple Inc 5.87%
  • Microsoft Corp 3.83%
  • Amazon.com Inc 3.19%
  • Alphabet Inc 2.90%
  • Broadcom Inc 2.47%
  • Alphabet Inc 2.28%
  • Micron Technology Inc 1.80%
  • Meta Platforms Inc 1.71%
  • Tesla Inc 1.64%

Percentages are holdings overlap with the named fund.

Open NOBL or VTI at a brokerage

Both funds trade commission-free at major US brokerages.

Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodology and funding disclosure.

Holdings overlap is the sum of min(weight_a, weight_b) over positions matched on ISIN (CUSIP fallback). Methodology: see /methodology/.

Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.