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ETF comparison

NOBL vs VOO

Dividend vs US Large Cap.

ProShares S&P 500 Dividend Aristocrats ETF · Vanguard S&P 500 ETF

Holdings overlap

Weighted by ISIN/CUSIP
10.1 %

68 positions appear in both funds. Buying equal dollars of NOBL and VOO would leave roughly 10.1% of each dollar exposed to the same underlying securities.

NOBL unmatched 89.7% Shared 10.1% VOO unmatched 89.6%

Unmatched is the part of a fund's weight the other fund doesn't match: names only it holds, plus any extra weight it puts in names both funds hold.

In NOBL only
1 positions
Shared
68 positions
In VOO only
436 positions

Side by side

NOBL

ProShares S&P 500 Dividend Aristocrats ETF

ProShares · Dividend

80 composite / 100
Expense ratio
0.35%
Net assets
$11.90B
TTM yield
1.93%
Top-10 conc.
16.7%
VOO

Vanguard S&P 500 ETF

Vanguard · US Large Cap

91 composite / 100
Expense ratio
0.030%
Net assets
$1.74T
whole fund, 4 share classes
TTM yield
1.08%
Top-10 conc.
36.4%

Sub-score comparison

65
Cost
97
77
Tax efficiency
88
100
Liquidity
100
90
Concentration
62
—
Tracking quality
—
NOBL sub-score VOO

Tracking quality isn't part of the composite — see what we don't score for why.

Cost difference

VOO is 32 bps cheaper than NOBL. On a $100,000 position that's about $320/yr more in fees for NOBL.

Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open the cost calculator pre-filled with NOBL vs VOO.

Top shared holdings

68 shared in total
# Holding In NOBL In VOO Overlap
1 Johnson & Johnson 1.47% 0.95% 0.95%
2 Walmart, Inc. 1.35% 0.77% 0.77%
3 Caterpillar, Inc. 1.26% 0.76% 0.76%
4 AbbVie, Inc. 1.43% 0.69% 0.69%
5 Procter & Gamble Co. (The) 1.37% 0.53% 0.53%
6 Coca-Cola Co. (The) 1.52% 0.49% 0.49%
7 Chevron Corp. 1.51% 0.48% 0.48%
8 International Business Machines Corp. 1.60% 0.41% 0.41%
9 Linde plc 1.36% 0.37% 0.37%
10 McDonald's Corp. 1.41% 0.30% 0.30%
11 PepsiCo, Inc. 1.46% 0.29% 0.29%
12 NextEra Energy, Inc. 1.30% 0.28% 0.28%

Only in NOBL

1 total
  • ExxonMobil Holdings Corp. 1.47%

Only in VOO

436 total
  • NVIDIA Corp 7.51%
  • Apple Inc 6.59%
  • Microsoft Corp 4.30%
  • Amazon.com Inc 3.62%
  • Alphabet Inc 3.25%
  • Broadcom Inc 2.77%
  • Alphabet Inc 2.59%
  • Micron Technology Inc 2.02%
  • Meta Platforms Inc 1.92%
  • Tesla Inc 1.84%

Percentages are holdings overlap with the named fund.

Open NOBL or VOO at a brokerage

Both funds trade commission-free at major US brokerages.

Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodology and funding disclosure.

Holdings overlap is the sum of min(weight_a, weight_b) over positions matched on ISIN (CUSIP fallback). Methodology: see /methodology/.

Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.